The "Daisy Girl" ad of 1964 is said to be the first real negative political ad. This ad was when Lyndon B. Johnson was running for president, and he made his opponent look like a bad guy.
It is important to American politics because after this ad, many more politicians after him ran political ads. It is one of the most disgusting practices in politics, today. The number of negative political ads has increased dramatically since the 1960s. And, as we saw with the last presidential election, negative ads aren't going anywhere.
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